Hi to my readers around the world!
Following Halloween, Easter is the second-highest selling candy holiday in America. According to the National Confectioners Association, over 16 billion jelly beans are made each year.
The largest Easter egg ever made was over 25 feet high, out of over four tons of chocolate and marshmallow.
Before you say, “Man, America is weird,” I want to get to the more interesting stuff.
Popular culture is full of debates over the origin of Easter symbols like rabbits, eggs, and parades.
Some people read Christian symbolism—fertility and new life?—into these symbols, and others maintain that these simply come from German folklore.
At the end of the day, holidays are branding battles.
Christians want people to associate the symbols used to celebrate their holiday with the religious reasons for the holiday. Other communities want to separate the symbols from their possible religious meanings.
Branding is hard work, but there’s a science to it.
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